When you don’t have critical face-time with your clients and prospects, keep the emails and phone calls flowing. Also, return calls promptly and politely to those who could possibly help you make money in one way or the other.
General business and community contacts produce goodwill and quality business leads over time. When you initially do business with someone, they will appreciate your professionalism and be happy to work with you under a future and favorable relationship, or refer you to other prospects. Being accessible, reliable, and proactive will pay off. Goodwill throughout your social and business communities will work to your advantage.
