Chapter 7: Get Off Your Tuchus and Go Sell

In your closing process, precisely know which stage you are in and what action any items or objections need in order to be managed properly. Once those items are effectively dealt with, you should have a completed deal—unless other objections exist. If that’s the case, then deal with those issues immediately. For the most part, objections are repetitive, so you should know how to counter each one in advance.