Chapter 2: Make a Winning Plan

Logos and Slogans

For marketing purposes, you usually want to choose an appropriate slogan to go with your name, like “Twist and Shout” for a pretzel company, or “Ride the Wave” for a marine company.

You also need a logo: a graphical representation of your brand, like the Nike swoosh.

In the vetting process for branding, each logo, slogan, font and so on should be carefully considered and then selected from as many options as you can afford from your graphic designers.

You must have a first class logo and then ensure your logo has massive exposure around your target market, which in some cases are all the world’s Internet consumers.

Your marketing material, preceded with your name, logo, and slogan should be exposed in a wide variety of as many venues as possible: referrals, press articles, sales messages, affinity groups; and materials via fax, mail, newspaper ads, radio, online, and so forth. We like to use the expression “tag the world.”

Your brand is everything, so don’t short-change it. In the beginning, pay to build it by leveraging the right image and domain, and stick with it because you will discover that branding reinforcement over a long term also pays out for the long term.

Now you are ready for your lawyer to compile and then file basic paperwork to get your business properly incorporated and legally operational in the marketplace.

Basic filings and documents you will require include:

In fact, you should plan to have all this other stuff too:

For Marketing:

For Management:

For Investors:

For Legal:

For Financial:

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