Selling your company may save you years of work if the buyer delivers you those same years of expected profits from your operations, but years in advance. On the other hand, if you don’t successfully make your transaction you could end up investing a lot of time and money in the sale-making process for negative returns.
Whatever your goals, you should run business “as usual” during any sales process. It is vital to build long-term value in your company, whether you choose to sell eventually or not. Buyers only want to buy assertive companies with bright prospects and current growth, not short-term schemes.
