Here is our attempt at an equation to explain Hype Theory:
Life + Art = Nature + Nurture = Chicken + Egg = Cash + Stock = Reality + Hype
They all feed off their mate and are intrinsic to the other to create success. They engage in codependent, mutual self-preservation. One stabilizing force allows another force to radically explore options and adopt the best of them, without destroying the sanctity or functionality of the base business. So to the extent that you hype and simultaneously believe in your own services, others will follow, which will advance your business just as the other parts of Hype Theory work together to guarantee successful evolution.
