Not only should you proactively test mutations by your actions, you should also attempt to force them into your thought process in a wide variety of ways to create possible opportunities to separate yourself from the pack. Break out of your comfort zone regularly.
One way to do so is to place yourself in mental or emotional situations that will allow you to view your dilemmas and opportunities under differing “mutated” lights. For example, reconsider an important business situation while on the beach, or at the gym, at 3AM, while you are swimming, while you are elated, while you are upset, in the snow, on vacation, at a concert, in church, in the woods, in an airplane, etc. Whatever ideas and information you believe you have stumbled on during these forced mutation sessions, compare to and balance them against each other, as well as against other ideas that are vetted in more sobering settings, like the office.
Hence, the object is to get as many perspectives on your business issues as possible and pursue actual tests on those ideas that appear to be most relevant after the initial processes. This method purposely mimics how mutations can arise and how they are advanced in nature.
So as you can see, the new ideas you adopt along the way should be added to your Best Practices arsenal while replacing old ones where necessary. The wide variety of tests, ideas, and people that you require to succeed is akin to a large genetic pool for natural selection, so you can adopt the strongest characteristics from that pool in order to survive, thrive, and multiply. Those companies that are moving more slowly and not testing enough “DNA” combinations will become extinct, and the leaders will lead.
