You can also accidentally be too early to a market if you are the inventor of the product or market niche, particularly if patents or safe secrets do not protect you. In this case, there might not be enough paying customers yet, or at least not enough to make a profit.
If your research uncovers a promising long-term business concept, then aggressive competitors could invest heavily in the market and potentially “blindside” you, creating a new industry paradigm. Conversely, you could persistently use your best ideas to get financing, secure attorneys, employees, patents, and so on to get the head start they have neglected.
