Chapter 3: Best Practices as Weapons

Similar to business leaders, military leaders are expected to make risky decisions every day during wartime to advance their cause. Every day is wartime in the business world, unless you are just playing the role of the victim of aggressive competitors. You are either a victim or a perpetrator in the economy (or the winner or loser of the war).

Some people become paralyzed with fear because of this responsibility and have a hard time moving forward diligently. On the contrary, if you approach your opportunities with good information and know the approximate level of risk involved with each possible decision, then with that level of confidence, you need not hesitate.

When in business, you have to take calculated risks every day. As long as you understand the key risks and opportunities inherent in each deal, you can hedge by placing many bets. Presumably, if you do proper due diligence, they will all have a greater than average chance of going in your favor, and you will have safely spread your risk. Those who are hesitating, getting scared, or becoming paralyzed lose out on the opportunities at hand, and typical industry deal leaders are moving on to the next big thing.