Chapter 1: Go for the Gold

Having a sincere respect for time is crucial too. Since the chance for short-term success in any business is slim, working with a short time horizon would be corporate suicide.

Equally wrongheaded would be trying to target your “exit strategy” to a short calendar window. Companies should run or appear to run as if they intend to be in business for a hundred years, not as if the management is ready to run out the door by selling or folding the company or getting better jobs (regardless if that is really the case).