The idea that companies have individual products that fail is really a stretch. As a whole, an unsuccessful company cannot be attributed to inanimate objects and services. Only humans have ineffective products and services, which should be considered an ongoing concern of the products’ creators. The moment one lacks confidence in his or her ability to make a product evolve to a successful point is the moment it really is on a path to failure.
Certainly not all products can be saved, but failed products and services are generally derived from its creator’s cognitive state. You have to make each product work by using your head to deliver what your plan calls for, and by using the procedures that your company has predetermined will lead you to success.
So you need to have confidence in your plan, and that confidence will be reflected in your products, services, and then profits.
Building your confidence is an evolving process that starts by saying to yourself, “I believe I can win.” (Thank you Michelle Wie.)
